PORTFOLIO:
MIKE WYE
PRODUCT REBRAND, MARKETING & MORE
Sustainable building specialists Mike Wye approached us with a unique opportunity they had to rebrand and release a new range of Natural Hydraulic Lime. This product line would be not just marketable to typical customers, but their usual competitors, so we needed to create a sub-brand: MW.
The bold new brand was rolled out to product packaging as well as a dedicated landing page for Google Ads. We've since taken over the Google Ads for both MW and Mike Wye - achieving an awesome £79K worth of website quotes in the last month alone. We've also worked together on new graphic design projects for both brands including a newsletter template, print adverts, and a new exhibition stand design.
Roots exceeded expectations in bringing to life our visions for a new product range. The whole process was first class - from understanding the brief and how it relates to a non-mainstream product, the design and visuals, communication, and (importantly) patience. Big thanks to all involved!
Ryan Stojic | Mike Wye
