Instant Impact
PPC gets to work in a jiffy, sending you soaring to the top of search results pages or in front of the right people on social media apps or websites. That means ROI is rapid.
PPC Services
Don’t get left in the digital dust
PPC Services
Reach your customers exactly when they need you and drive immediate, measurable impact with strategic PPC services.
We're a PPC management agency. We create tailored PPC campaigns that drive traffic, generate leads and convert sales. And we capture all our results with reports that show you where every penny spent goes.
Roots has really helped us (and continues to) as we grow our business internationally.
Tim McMahon, Business Development Director, Best.Energy
WHY PPC?
Cost Control
As campaigns prove profitable, you can increase your PPC budget or expand into new keywords, locations, audiences, or platforms. Like your customer base (or your tax bill), PPC grows with your business.
Captivating Creative
Pay-Per-Click is pretty self explanatory: you only pay when someone clicks your ad. That makes it cost-effective, but it’s also budget-friendly with daily or monthly spend limits. And unlike with traditional advertising, we know what happens to every penny spent.
Meticulous Targeting
PPC platforms have extensive targeting tools – that makes it easy to get your ads in front of the right eyeballs. Paid search specifically allows your ads to appear at the very moment prospects are searching for your services.
Our PPC Process
PPC Platforms we work on:
Our PPC clients
WHY ROOTS?
We're a full service agency
Like an omniscient oracle, we see precisely where PPC fits into your marketing strategy. That means we make it work with your other tactics & channels.
We're a small, agile team
We're agile, flexible and reactive. Changes don't take us weeks to implement, we respond quickly, and we'll always do our best to accommodate your needs.
We have proven experience
Bit of a humble brag here, but in single months we've generated 80 leads worth up to £1.6 million for one client, and more than £10,000 worth of e-Commerce sales for another.
We keep things accountable
You have direct access to the senior team working on your account, and we provide detailed reports each month on campaign performance.
Case Studies
Our PPC Strategies
Our PPC FAQs
PPC (or Pay-Per-Click) is an advertising model where advertisers pay a set fee each time their ad is clicked. It's one of the most effective ways to drive high-intent traffic to your website because it provides instant impact, immediately placing your ads in front of customers through effective targeting and or appearing when relevant keywords are searched. It's measurable, scalable, and provides a rapid return on investment.
PPC is very effective, but for the best results you want someone who knows exactly what they’re doing – you’ll also make the most of your budget that way. A PPC agency like us has specialists who’ve been working in PPC for almost a decade and knows the advertising platforms well. Plus, as a digital agency, it’s our job to stay in the know, so we’re always up to date on platform changes, trends, new emerging tools and strategies and more to make sure your PPC strategy stays competitive.
There’s no one-size-fits-all answer, as it depends on your industry, your target audience, and the level of competition. As a PPC agency, we’ll help you determine a sensible starting budget based on data, and scale it as your campaigns generate results – but we normally recommend starting with at least £10/per day.
We’re a full service PPC and paid search agency, so we create and manage campaigns across all of the major PPC platforms. That includes Google Ads (Search, Display, Shopping, YouTube), Microsoft Ads (Bing), Meta Ads (Facebook and Instagram), LinkedIn Ads and TikTok Ads. We recommend platforms based on where your audience is most active and where we can deliver the strongest return.
PPC and SEO are both digital marketing tactics, but they have different purposes. PPC delivers immediate results by bypassing top performing organic pages to appear at the very top of search engines – but this comes at a price. With SEO, the goal is to improve your site’s organic visibility over time through content, technical optimisation and backlink building, but it’s a much slower process, often just as competitive, and can also get expensive. In an ideal world you’d do both, but for instant impact – and unless you can commit the time, money and effort that a sustainable SEO strategy requires – we vote PPC every time.
As a specialist paid search agency, we use a mix of tools, competitive analysis and search intent mapping to research and carefully choose the right keywords. We look at factors like search volume, cost per click, and relevance to your audience to target terms that your customers are actually searching for, without blasting your budget on highly expensive keywords or avoiding wasted spend on low-converting queries.
We’re both a B2C and B2B PPC agency, so we work with a variety of clients both big and small across a broad range of industries. Some of those are large corporates who require lead generation strategies using Google Advertising, while others are e-commerce brands who need to drive sales and clicks. We create unique strategies for each client depending on their requirements and goals.