Precise Profiling
Paid social platforms allow you to target audiences based on detailed demographics, interests, behaviours, job titles and more, so your ads reach the right people – not just the right keywords.
Paid Social Agency
Show up exactly when your customers need you
Paid Social Agency
Good advertising has always reached people where they naturally are. On the tube, on the TV. And in the 2020s, most of us are on social media. More than 5 billion of us in fact.
That sheer number means social media channels are noisier than ever, so it takes strategic, creative social media advertising to stand out in the digital chaos. That’s where Roots comes in!
“Very grateful to Roots for all the hard work they put into our marketing. Katie is such a pleasure to work with. I highly recommend them!”
John Ellis, Managing Director, Surf South West
Why Paid Social?
Speedy Results
Paid social works quickly. Initial impact is often visible within the first few days, with results picking up as the ad platforms complete their learning phases. Rapid ROI means these campaigns are quickly provable.
Attract Attention
Social media platforms are competitive. Paid social helps you cut through the chaos. When optimised correctly, paid social campaigns can help you build brand awareness, generate leads, promote pivotal content, and create more sales.
Creative Capabilities
Paid social platforms allow a lot of different creative options, from eye-catching videos and reels to interactive carousels or bold statics. From eye-catching video to thumb-stopping carousels, we’ll test visuals, copy, and formats to identify what engages your audience most.
Paid Social Services
Strategy
Copywriting
Design
A/B Testing
Photography & film
Landing Page Design
Our Paid Social Process
Why Roots for Paid Social?
Full Service
As a full service agency, we can support you at every stage of the campaign, from copy and creative to supporting web development. Plus, we have a holistic understanding of digital strategy.
Proven Experience
We’ve got extensive experience in paid social, having worked on campaigns for everyone from boarding schools to bionic prosthetics – achieving awesome results in the process.
Captivating Creative
With a team of talented designers as well as in-house photographers and filmmakers, we can produce captivating creative that stop your customers mid-scroll.
Strategic Approach
We never work on a whim. Everything we do is rooted in strategy. We’ll get to know your business, your target audience and your competitors before getting started.
Our Paid Social Clients
Case Studies
Our Paid Social FAQs
Paid social means running ads on social platforms like Facebook, Instagram, TikTok and LinkedIn. These ads appear in the feeds and stories of users, targeting them based on interests, behaviours, and demographics.
We run most of our campaigns on (Facebook & Instagram) and LinkedIn, but we can also create campaigns on TikTok, Pinterest, YouTube, and X (Twitter). We’ll recommend the best mix based on your goals and audience.
Paid social targets users based on who they are (demographics, interests), while paid search targets based on what they’re actively searching for. Both have different strengths. A mix of both often works best.
The budget required will depend on your goals, industry, and audience – although we recommend starting on at least £10/per day (£280 - £310/per month). One of the best things about paid social is that we can scale spend based on results, so the strategy grows alongside your business, and our priority is always balancing reach with returns.
Yep – as a design agency we regularly produce ad creative for our clients (though we can work with your in-house team too). We can also provide photography & film services to create brand or product shots and films to use in the ads.