Targeted Traffic
Paid search works using keywords, serving your ads at the top of search engine results pages to potential customers – at the very moment they’re searching for your services.
Paid Search Agency
Show up exactly when your customers need you
Paid Search Agency
We all want our brands to appear in front of customers – especially when they’re quite literally asking for our services. But SEO is tough, time-consuming and competitive.
Paid search allows us to jump the proverbial queue and serve ads at the very top of the search engines, based on keywords your customers are actively searching for.
Our Google Ads campaign wasn’t delivering & we called Roots - they understood our objectives and the results improved dramatically. What impresses me most is the ongoing optimisations they deliver.
Troy Wrigley, CEO, Best Energy
Why Paid Search?
Scalable Spend
Paid search is a type of pay-per-click advertising. You only pay when someone clicks your ad, so you don’t waste your budget on the search engine doomscrollers. Spend is very scalable, so investment can grow as results do.
Data Driven Decisions
At Roots we’re big believers in making decisions using data, not dreams. Paid search provides us with rich data to do that with, meaning we can continually optimise your ads to improve performance.
Immediate Effect
Unlike SEO, which takes time and even more patience, paid search starts serving your ads quickly. That means the concept is quick to prove, and achieving ROI is rapid.
Our Paid Search Services
Google Ads Management
Wrangling the paid search giant that is Google into success.
Microsoft Bing Ads
Reaching the too-often-forgotten audience of Bing users.
Keyword Research & Match Types
Finding the right search terms and balancing reach with precision.
Ad Copywriting & A/B Testing
Making sure your copy is as compelling as possible.
Conversion Tracking Setup
Ensuring complete accuracy so that we can truly measure campaign impact.
Landing Page Creation
Making sure prospects land in the right place, on pages primed for conversions, be they sales, downloads or form submissions.
Our Paid Search Process
WHY ROOTS FOR PAID SEARCH?
Experts in digital marketing strategy
We spend a lot of time creating, implementing, consulting on and refining digital marketing strategies. We know exactly where paid search slots into this and can adjust our campaigns to fit your strategy.
Always accountable
Our small team works closely together, pooling ideas and expertise. At Roots you’ll have access to both your dedicated Project Manager as well as the specialists working on your account.
Results that speak for themselves
We’re big believers in walking the walk. We specialise in paid search services because we’re good at it. From achieving leads worth an estimated £100K+ for our B2B clients, to securing £68K worth of sales for a B2C e-commerce store.
The full monty
We’re a full service agency. We don’t just do ads, we do graphic design, website builds and more. That means we can support every aspect of the ad, from copy and creative, to set-up, to landing page creation.
Our Paid Search Clients
Case Studies
Our Paid Search FAQs
Paid search refers to advertising that appears at the top of search engine results, usually through platforms like Google Ads or Microsoft Ads. You bid on keywords, and your ad shows when someone searches for those terms.
Paid search works by entering your ad into an auction every time someone searches. Your ad’s placement depends on your bid, ad quality, and relevance. It’s a pay-per-click (PPC) platform, so you only have to pay when someone actually clicks your ad, making it cost-effective.
Paid search is a type of PPC advertising specifically focused on search engine results. But PPC can also include display, video, and social media ads.
With SEO, the goal is to grow traffic organically over time. Paid search gets you to the top of the page immediately, but at a cost. A good digital strategy combines both.
Budgets for paid search campaigns are extremely flexible. However, we recommend starting on at least £10/per day (£280 - £310/per month in total). Then we can increase spend as campaign performance – and ROI your end – grows.
Google Ads offers a wider reach and more advanced features, and is the most popular paid search platform. Microsoft Ads (Bing) reaches a smaller, often older or B2B audience – usually at a lower cost per click. We sometimes recommend using both for better coverage and ROI.