Take me to the top!
Wanting to appear at the top of a Google Search is understandable. We all know that the webpages presented near the top of Search Engine Results Pages are much more likely to be visited than those further down.
Actually getting your website to this position however can be a long and complex process.
Luckily we have the team, skills, experience and dedication to help your product or service be seen in organic searches.View our portfolio!
"Always been very helpful, enthusiastic and knowledgeable. SEO can be quite the unknown for businesses and I would strongly recommend working with a company such as Roots which offer an honest and realistic approach to online marketing."
"I cannot thank you enough for your expertise, teamwork, patience and support. You've certainly given me the "roots" for my business to flourish, I highly recommend you and have no hesitation of engaging your services in the future."
"We have used most of Roots services extensively for years now, and it’s really helped (& continues to) as we grow our business internationally."
This is how we'll increase your website's search engine visibility.
Before we begin work improving your site's SEO, we'll want to pin down exactly what you are hoping to achieve and the budget and methods available to help us.
We'll talk about the various approaches we might recommend, what and who they might involve and what results we can reasonably expect.I have a dream!
The SEO Audit
Once we're all on the same page (pun intended) we can perform a comprehensive SEO audit using our specialist software.
This will give us a good idea of where to start and how much work might be involved to fully optimise your site.I want an audit!
Help me with this!
Our work doesn't end there! In order to ensure our optimisations have had a positive effect, we'll monitor your site's analytics and search performance over the coming weeks.
We'll learn from mistakes, replicate successes and suggest new and varied techniques to give your company the best chance of dominating that all-important first page of results.Analyse this!
OK, here's a question: How's your website looking?
The importance of a modern, attractive and fully-functional website cannot be overstated - especially when you are paying to send people to its various pages.
If your website is slow, ugly, badly-written or otherwise not up to the high standards expected of your organisation, you may well wish to work on this before spending your hard-earned money on an SEO project.
Questions we are frequently asked about Search Engine Optimisation (SEO).
There are companies out there that promise they will "get your website to number one in Google". We are not one of those companies.
What we can promise is that we will use all the skills, technology and experience at our disposal to help convince Google that your web pages should be shown near (or at) the top of search engine results pages for the search phrases your potential customers are typing into search engines.
So, we offer two separate SEO packages. We'll discuss with you which one best meets your needs.
The first is what we call an "SEO Overhaul". This is a one-off fee and allows us to address the technical and on-site SEO factors. Things like making sure all your images have well-written ALT tags or you are using caching and minification.
The fee for this will depend on the size of your website and how much work needs to be done to optimise it.
An ongoing project would establish a set of search terms to compete for, and we would work to improve performance for those terms via on-site, technical, reputation and link building factors - with the speed and scope depending on the size of the retainer agreed.
The fee for this will depend on how urgently you want to see results, your monthly budget and your keyword(s) competition.
It's not uncommon for clients to have one or two direct competitors in their region. Sometimes these companies will appear to dominate the first page of Google giving your start-up little chance ever to be found.
While we cannot guarantee that we will get your webpages above theirs and knock them off the top spot, by closely analysing the search terms they are targeting and assessing what they are doing well, and poorly, from an SEO perspective, we can help you to compete. Even for small budgets, we can often find variations and niches that will give you the chance to get in front of different customers.
Don't worry, we can help you with this. Our Search and PPC experts will research suitable keywords, their relevance to your business, how often they are searched and the strength of your competition.
We'll give you suggestions on how to reach those potential customers you didn't even know existed!
Organic search results are the websites and webpages that Google has chosen to present you with because of their direct relevance to your search.
They should answer the question you posed and are chosen by a complex algorithm based on many, many factors including - but not limited to - the text, images and videos on that page, its load speed, build/code quality, number and authority of in-bound links, site-structure, accurate tagging and labelling, existence and quality of meta-data, authorship, TLD authority, etc., etc.
By improving and manipulating the above metrics, we can help convince Google (and other search engines) that your website is worth showing searchers.