My Experience as an Intern at Roots

Seeds Planted By James Ladds As a Music student at the University of Bristol, my exposure to the world of marketing was non-existent. After finishing my second year, during a particularly strong panic about career opportunities, (they tend to be quite frequent) I decided to explore something new which might…

Digital Advertising’s Newest Player

Spotify’s Ad Studio Beta is launched & Roots Creative were amongst those who have been approved to trial the new advertising platform. The Background Spotify is a music streaming service that launched in 2008 & operates as a “freemium” business (basic services are free, while additional features are offered via…

Google Grants – The Updates

As much as I like to badger Google for squeezing as much value out of their clients as possible, I can admit that their Google Grants program is extremely generous. Google provides non-profit organisations with up to $10,000/month “free” advertising spend on their AdWords marketing platform. Until January 2018, a…

PPC & ME

PPC Preamble Musings from our new Head of Outreach & PPC - Emily Walton If it’s executed in the right way, then it’s the shortcut to getting your business to the top of those SERPs, in front of the right customers at the right time. On the other hand, if…
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